Tyche Investment Fund is an alternative investment management firm who takes pride in their approach and are dedicated to bridging clients’ goals and needs with its cutting-edge investment technologies and strategies for long-term growth. Tyche’s brand identity feels sophisticated, high-touch and trustworthy.

The mural crown used throughout assets refers back to the namesake goddess and symbolizes fortune, wealth and security. Together, the logo, colors, typeface and patterns work together in a unique way, embodying the company’s core values and appealing to the target audience.

The Tyche website serves primarily as an investor portal, allowing current investors to access their personalized portfolio dashboard. We focused mainly on updating the UI/UX of their investment portal (web and mobile). The previous portal was clunky and hard to navigate. First, we improved the useability of the dashboard, adding account overview charts and quick links. Second, we streamlined dialog flow throughout, making it clear what actions the user was making and removing unnecessary pop-ups. Finally, we focused on having the portal match the rest of the branding, bringing in a modern look and the black and gold colors.

In partnership with Tributary Design Studio