Branding that takes you one step closer to feeling your best.
Tucked away in the foothills of Portland, soon-to-open Foothills Family Health needed a brand that not only reflected the chiropractic care they provide, but also represented their physical space. Drawing inspiration from the natural beauty of Portland's hills and lush landscapes, the brand embodies the harmony between nature and well-being. It reflects a encompassing, holistic approach to health that is as evergreen and enduring as the forests right outside our door.
Branding
COLOR PALETTE
Directly drawn from nature, the color palette primarily features earthy greens and creams, embodying the tranquility found throughout the Pacific Northwest.
Since the interior of FHFH had already started to take shape with custom ordered furniture and decor, it was important the brand lined up with some of what was already in place. So to complement our primary colors, we brought in energizing secondary colors (burnt red, mustard yellow, and charcoal), representing renewal and growth.
LOGO
The logo is inspired by the unique topography of the foothills surrounding the clinic. The topographic line work mimics the contours and elevation changes of the local landscape. This sets FHFH apart from the typical nature-inspired imagery (like leaves or trees) that is commonplace in wellness sector, without being unfamiliar.
The logo icon is paired with a vintage, art-deco style typeface that has been seen in branding across the Pacific Northwest for decades, lending a homey, familiar feel.
ICONS
Using the same line work style as the logo, the icons reflect the clinic’s primary focus — the foot and the back. We also included an abstract topographic mountain for something a bit more generic.
