Lavender Moon Wellness is a massage and wellness studio focused on providing care tailored to each client. After years of working at other Portland-area studios, owner Samantha decided it was time for her to venture out on her own.

We started small, focusing first on basic brand identity that would allow her to show up on social media and scheduling apps. Drawing inspiration from wax seals and apothecaries of years past, we settled on rounded shaped and organic elements. It was important incorporate Samantha's approach to health in the design — a mix of nature and science, with a little bit of magical whimsy sprinkled on top. Warm purples, yellows, grays and browns make the brand feel just like lying on the massage table: cozied up and welcomed.

It was important to Samantha for her site to be more than just a place to book an appointment. She wanted clients to be able to learn more about her and her practice. A brand photoshoot taken in her own studio incorporated the brand colors, helping pull the identity through the entire site. Welcoming copy brought the site to life, making current and potential clients feel safe while also encouraging appointment requests.