Ashiatsu is more than massage, it’s a ritual
Lindsay Chapman came to me looking to grow Sacred Touch, her ashiatsu massage practice. She was just getting started working out of a new space and needed a brand that reflected her unique massage style and personality.
Massage has been long part of human history, dating back to at least 3000 BCE. To this day, the connection found through massage gives us empowerment and presence. We wanted her brand to honor the ancient beauty of the body and inspire you to find power from within.
BRANDING
Brand Strategy | Logo, Color Palette & Typography | Website Design | Print Collateral
We wanted this brand identity to reflect the unique approach that ashiatsu brings to massage — it truly transforms traditional healing into a celestial journey.
The logo has small touches of magic, weaving in some celestial elements among a delicate typeface.
The color palette blends earthy terracottas, pinks and blues with grounding charcoals and creams, offering a visual experience that soothes the soul and invigorates the senses.
We also worked on some icons, focusing on shapes that connect mind, body and spirit.
WEB DESIGN
For the website, we honed in on the brand's celestial and magical essence. The layout is clean and intuitive. We also added a helpful educational page about Ashiatsu massage, since most people have never heard of it. Our goal was to create a digital space that feels as welcoming and calming as their IRL practice.
PRINT COLLATERAL
We worked on business cards that look and feel luxe, with raised detailing on the sparkles and arches.
